Ben Lambotte Blog

Ben's Google Ads Playbook

Breakdowns, case studies, and strategies pulled from real accounts - not theory.

How to connect Google Ads with your CRM closed loop attribution UK 2026

How to Connect Google Ads With Your CRM (UK Guide 2026)

Connecting Google Ads to your CRM is the single highest-leverage tracking change you can make. Ben walks through gclid capture, CRM mapping, offline conversion sync, and the integrations that close the loop between ad spend and closed revenue.

Ben Lambotte 14 min read

Google Ads

Which Attribution Model Should You Use in Google Ads? (UK Guide 2026)

Attribution model choice quietly decides where Google Ads spends your money. Ben breaks down data-driven, last click, position-based and the others - and explains which fits which UK business model in 2026.

Ben Lambotte 13 min read

Google Ads

How to Improve ROAS in Google Ads Without Increasing Budget (UK Guide 2026)

Improving ROAS doesn't always mean spending more - it usually means spending smarter. Ben walks through 12 high-leverage Google Ads optimisations that lift ROAS without touching the budget, ranked by typical UK uplift.

Ben Lambotte 13 min read

Google Ads

How to Structure Google Ads for Multi-Location Businesses (UK Guide 2026)

Multi-location Google Ads breaks the textbook account structure. Ben walks through how to organise campaigns, budgets, location assets and conversion tracking for UK businesses with 5 to 500 sites - without drowning in admin.

Ben Lambotte 13 min read

Google Ads

How to Connect Google Ads With AgencyAnalytics (UK Guide 2026)

AgencyAnalytics is the most-used PPC reporting tool in UK agencies. Ben walks through connecting Google Ads, building dashboards that clients actually read, and avoiding the OAuth and MCC pitfalls that break the integration.

Ben Lambotte 12 min read

Google Ads

When to Trust the Google Ads Algorithm (And When Not To) - UK Guide 2026

Smart Bidding works brilliantly with the right inputs and disastrously with the wrong ones. Ben breaks down exactly when to trust the Google Ads algorithm, when to override it, and the conversion volume thresholds that decide which.

Ben Lambotte 13 min read

Google Ads

How to Track Offline Conversions in Google Ads (Calls, Sales, Deals) - UK Guide 2026

Most UK accounts optimise towards form fills and miss what really matters - the calls, the sales, the closed deals. Ben walks through how to track offline conversions in Google Ads end-to-end, from gclid capture to CRM upload to Smart Bidding signal.

Ben Lambotte 14 min read

Google Ads

Optmyzr vs Opteo: Which Google Ads Tool Wins in 2026? (UK Review)

Optmyzr and Opteo are the two biggest Google Ads management tools in 2026. Ben Lambotte compares pricing, features, automation, PMax support and reporting - and explains which tool fits which type of UK account.

Ben Lambotte 13 min read

Google Ads

How to Connect Google Ads With HubSpot (UK Guide 2026)

Connecting Google Ads with HubSpot turns raw clicks into closed-loop revenue data - if you set it up right. Ben walks through the official integration, offline conversion import, attribution settings, and the GDPR-aware UK gotchas.

Ben Lambotte 13 min read

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