Terms and conditions

These terms govern your use of benlambotte.com and any services provided by Ben Lambotte ("Ben", "he", "his", "the supplier"), trading from Popes Head Court Offices, Peter Lane, York YO1 8SU, United Kingdom. By using the website or engaging Ben for paid services you agree to these terms.

1. Definitions

• "Client" means the business or individual engaging Ben for paid services.
• "Services" means Google Ads management, PPC consultancy, training, speaking and any other service set out in a Statement of Work or engagement letter.
• "Deliverables" means any work product Ben provides under the Services.
• "Fees" means the amounts payable by the Client as set out in the Statement of Work.

2. Services

Ben provides specialist Google Ads and PPC services on a personal, hands-on basis. The exact scope, deliverables and term of any engagement will be set out in a separate Statement of Work or engagement letter, which forms part of these terms. In the event of conflict, the Statement of Work takes precedence.

Ben reserves the right to decline any project that falls outside his area of expertise, conflicts with an existing client, or that he believes he cannot deliver to the standard expected.

3. Client responsibilities

To enable Ben to deliver the Services, the Client agrees to:

• Provide timely access to Google Ads, Analytics, Tag Manager and other accounts required to perform the work.
• Provide accurate information about the business, products, conversions and historical performance.
• Approve creative, landing pages and budget changes within reasonable timeframes.
• Pay all advertising platform spend (e.g. Google Ads media spend) directly to the platform - Ben never holds Client media budget.
• Comply with all applicable laws including consumer protection, advertising standards (ASA / CAP code) and data protection law.

4. Fees, invoicing and late payment

Fees are agreed in advance in the Statement of Work and are exclusive of VAT, which will be added at the prevailing rate where applicable. Unless otherwise agreed in writing:

• Monthly retainers are invoiced in advance and due on receipt.
• One-off fees (audits, training, power hours) are invoiced in advance and due before the work starts.
• Invoices not paid within 14 days of issue may incur statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.
• Ben may suspend the Services if invoices are 14+ days overdue, without liability for any resulting performance impact.

5. Term and termination

Unless otherwise agreed, monthly retainer engagements operate on a rolling 30-day basis after any agreed initial term. Either party may terminate by giving 30 days written notice (email is acceptable). Fees for the notice period remain payable in full. Either party may terminate immediately for material breach that is not remedied within 14 days of written notice.

6. Intellectual property

On full payment of all fees due, the Client receives a non-exclusive, perpetual licence to use the Deliverables created specifically for them within their own Google Ads account and business. Ben retains ownership of all pre-existing know-how, frameworks, the 90-Day Revenue Takeover methodology, templates, training materials and tooling, and may reuse them in other engagements.

7. Confidentiality

Each party will keep confidential all non-public information shared by the other in connection with the Services and only use it for the purposes of the engagement. This obligation survives termination. Either party may disclose information where required by law or regulator.

8. Data protection

Where Ben processes personal data on behalf of the Client (e.g. customer email lists for Customer Match audiences), Ben acts as a data processor and the Client as data controller. The parties will enter into a separate Data Processing Agreement that meets Article 28 UK GDPR requirements. Ben's general handling of personal data is set out in the privacy policy.

9. Results, disclaimers and no guarantees

Ben works hard to produce strong results and has a track record of doing so. However, paid advertising performance depends on many factors outside Ben's control - including product-market fit, pricing, landing pages, sales process, seasonality, competition, platform changes and macro conditions. Ben makes no guarantees regarding revenue, leads, ROAS, CPA, ranking or any other commercial outcome.

Any examples, case studies or testimonials shown on this website are real, but they reflect the specific circumstances of those clients and should not be taken as a promise or projection of results for any other business.

10. Limitation of liability

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud or any other liability that cannot lawfully be limited under English law. Subject to that:

• Ben is not liable for any indirect, special or consequential loss, including loss of profit, revenue, anticipated savings, data, reputation or business opportunity.
• Ben's total aggregate liability under or in connection with any engagement is capped at the total Fees actually paid by the Client to Ben in the 3 months immediately preceding the event giving rise to the claim.
• Ben is not liable for the acts, omissions, errors, suspensions or pricing changes of any advertising platform (including Google), payment processor, hosting provider, CRM or other third-party tool.

11. Non-solicitation

During an engagement and for 12 months afterwards, the Client agrees not to directly employ, contract or solicit any contractor, employee or sub-processor introduced to them by Ben, without Ben's prior written consent.

12. Use of website

Content on benlambotte.com is provided for general information only and does not constitute professional advice. You must not use the website in any way that is unlawful, fraudulent or harmful, attempt to gain unauthorised access, scrape content for commercial reuse, or introduce any malware. All website content is owned by Ben and may not be reproduced without written permission.

13. Force majeure

Neither party is liable for any failure or delay caused by events beyond reasonable control, including natural disasters, war, terrorism, pandemic, internet or power outages, or third-party platform downtime.

14. Variation and entire agreement

Together with the Statement of Work, these terms form the entire agreement between the parties and supersede any previous discussions or proposals. Any variation must be agreed in writing (email is acceptable).

15. Governing law and jurisdiction

These terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute, except that Ben may bring proceedings to recover unpaid fees in any court with jurisdiction over the Client.

16. Contact

Questions about these terms should be sent to hello@benlambotte.com.