The Difference
Why Ben's training is different
Most Google Ads training is taught by trainers, not practitioners. Ben manages real accounts every single day. The strategies he teaches are the same ones generating results for his clients right now.
Every session is tailored to your business, your industry, and your team's skill level. No generic courses. No irrelevant examples. Ben works with your actual account during training wherever possible.
You won't leave with a certificate and a head full of theory. You'll leave with a clear action plan, documented SOPs, and the confidence to manage your campaigns properly.
What's Covered
Training modules
Every session is customised, but these are the core areas Ben covers.
Campaign Structure & Strategy
Learn how to build campaigns that align with business objectives. Proper account structure, campaign types, and when to use each one.
Tracking & Attribution
Set up conversion tracking properly, understand attribution models, and learn how to measure what actually matters.
Landing Page Optimisation
Build landing pages that convert. Message match, CTA placement, mobile optimisation, and A/B testing frameworks.
Bid Strategies & Budgets
Master smart bidding, understand when to use manual CPC vs automated strategies, and learn budget allocation techniques.
Audience Targeting
Audience segments, remarketing lists, customer match, and how to layer audiences onto search campaigns for better results.
Reporting & Optimisation
Build reports that drive decisions. Learn the optimisation cycle, search term analysis, and how to scale winning campaigns.
Flexible Formats
Choose the format that fits
Half-Day Intensive
Focused deep-dive into a specific area of Google Ads. Ideal for teams that need to sharpen one skill quickly.
Best for: Teams with some Google Ads experience
Full-Day Workshop
Comprehensive training covering campaign setup through to advanced optimisation. Includes hands-on exercises with your own account.
Best for: Teams new to Google Ads or needing a full reset
Ongoing Mentorship
Regular monthly sessions where Ben reviews your team's work, answers questions, and guides strategy. Like having an expert on call.
Best for: In-house teams managing their own accounts
Perfect For
Who this training is for
Whether you're managing Google Ads yourself or overseeing a team that does, Ben's training gives you the knowledge and confidence to get better results.
In-house marketing teams managing Google Ads directly
Business owners who want to understand what their agency is doing
Marketing managers stepping into a PPC role for the first time
Teams that have been 'winging it' and want a structured approach
Agencies looking to upskill junior staff on Google Ads best practices
Companies bringing Google Ads management in-house from an agency